A Cut Above the Rest!
We Create World-class Hospitality Concepts
HOSPITALITY CONSULTING
From homegrown, one-store F&B concepts and renowned, market-leading, international franchises to highly exclusive, intimate venues for Michelin-starred chefs, The Cutting Edge has been a pioneering force when it comes to whipping up food and beverage industry trends since 2013.
Our projects have included restaurants, bars, cafes, lounges, nightclubs and beach clubs and we have developed a reputation for success among leading hotel brands, independent owners, operators and investors.
What’s the recipe for our success?
Our team is passionate about finding the perfect ingredients for ground-breaking concepts that align flawlessly with our clients’ briefs and budgets
We believe that good, solid relationships, combined with invaluable industry expertise, knowledge and creative flair, are the key ingredients for successful projects. This is why we insist on making personal, one-to-one connections with our clients, in order to dish up authentic and original concepts with a generous helping of soul on the side.
Market Analysis & Feasibility
Food & Beverage Trends and Industry Analysis, Location and Market Survey, Consumer Segmentation, Competitor Analysis and Future Development Appraisal.
Concept Creation & Development
New concept creation or review of existing Concept, Design Elements, Brand Identity, FF&E, OS&E, Food & Beverage Menus, Uniforms, Service.
Interior & Kitchen Design
We work with client-appointed architects and award-winning interior and kitchen designers through concept, space planning and supervision phases.
Operational Management & Implementation
Pre-Opening and Post Opening Support & training for operational team, Process Mapping, Front & Back of House Management, Service Training and Marketing support
Financials & Reporting
Financial modelling and budgeting as well as Business Planning and Consulting Services – setting up your business for commercial success
Site Sourcing
Middle East and International location sourcing and assessment for local and global brands, chefs and investors.
Recruitment
Source the best hospitality talent from both local and international markets to ensure you have the right team in place for your brand
BLOG
Shift the Focus from Service to Hospitality
Shift the focus from Service to Hospitality. I will admit it; I am a stickler for good service. I truly appreciate the time, energy and practice that goes into being able to pour a glass of wine, mix a cocktail and gueridon prepare and serve a chateuabriande. It seems...
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So Just How Easy is it to Open a Restaurant in Dubai?
So just how easy is it to open a restaurant in Dubai? Many people think I lead a blessed life. I get to work with some fantastic, entrepreneurial operators, owners and investors, give guidance on concept development and mobilisation and really support the team to open...
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I’m Having Trouble Finding a Local
I am having trouble finding a Local? I have recently been wondering why, having lived in the Middle East for over 7 years now, I can’t find a good, regular local eatery that can cater to my needs 2-3 times a week within a 5km radius of my house. Don't get me wrong, I...
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CONTACT INFORMATION
P.O. Box 487177
Al Saaha Offices, Souk Al Bahar,
Burj Khalifa District, Dubai UAE
+971 4 363 9909
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