A Cut Above the Rest!
We Create World-class Hospitality Concepts


From homegrown, one-store F&B concepts and renowned, market-leading, international franchises to highly exclusive, intimate venues for Michelin-starred chefs, The Cutting Edge has been a pioneering force when it comes to whipping up food and beverage industry trends since 2013.

Our projects have included restaurants, bars, cafes, lounges, nightclubs and beach clubs and we have developed a reputation for success among leading hotel brands, independent owners, operators and investors.

What’s the recipe for our success?

Our team is passionate about finding the perfect ingredients for ground-breaking concepts that align flawlessly with our clients’ briefs and budgets

We believe that good, solid relationships, combined with invaluable industry expertise, knowledge and creative flair, are the key ingredients for successful projects. This is why we insist on making personal, one-to-one connections with our clients, in order to dish up authentic and original concepts with a generous helping of soul on the side.

Market Analysis & Feasibility

Food & Beverage Trends and Industry Analysis, Location and Market Survey, Consumer Segmentation, Competitor Analysis and Future Development Appraisal.

Concept Creation & Development

New concept creation or review of existing Concept, Design Elements, Brand Identity, FF&E, OS&E, Food & Beverage Menus, Uniforms, Service.

Interior & Kitchen Design

We work with client-appointed architects and award-winning interior and kitchen designers through concept, space planning and supervision phases.

Operational Management & Implementation

Pre-Opening and Post Opening Support & training for operational team, Process Mapping, Front & Back of House Management, Service Training and Marketing support

Financials & Reporting

Financial modelling and budgeting as well as Business Planning and Consulting Services – setting up your business for commercial success

Site Sourcing

Middle East and International location sourcing and assessment for local and global brands, chefs and investors.


Source the best hospitality talent from both local and international markets to ensure you have the right team in place for your brand


Bigger Isn’t Always Better

Bigger Isn’t Always Better

So you want to invest in an outlet? I really do enjoy this time of year, what with as there are many exciting and tradeshows and events on that showcase this amazing industry I am so passionate about. I have been fortunate, in the last couple of weeks, to attend and...

read more
Everyone’s Talking About Investing

Everyone’s Talking About Investing

Everyone’s talking about investing! Well, don't let your emotions cloud good business judgment. I really do enjoy this time of year, as there are many exciting forums, tradeshows and events on that showcase this amazing industry I am so passionate about. I have been...

read more
Good Morning Mr Lobby Lounge

Good Morning Mr Lobby Lounge

Good Morning Mr. Lobby Lounge, This is your wake up call. Those of you that have heard me speak, know that I classify Hotel Food and Beverage outlets into the following  3 separate categories; Core, Destination and Impulse. Recently I have been working with 3, 4 and 5...

read more


P.O. Box 487177
Al Saaha Offices, Souk Al Bahar,
Burj Khalifa District, Dubai UAE

+971 4 363 9909
Send Email

Send us a message

3 + 10 =