True Hospitality is our edge
We empower YOUR people to achieve

outstanding sales results


Sales performance is the key ingredient in the success of any business. Offering cutting edge ideas and expertise, specifically in the hotel and restaurant industry, SALES EDGE provides Sales Consulting, specializing in Hotel Representation, Partnership Marketing, Contracting and Rate Negotiation services for loyalty programs, travel websites or third parties marketing hotel incentive/tactical offers.

We also deliver innovative, effective sales, referral marketing and customer service training, mentoring and coaching to equip your Hotel or Restaurant teams with the tools to truly excel and become outstanding performers.

Sales Consulting

Extensive experience in the Hotel industry developing, creating and executing Hotel sales and marketing incentive programs globally, we provide the expertise to assist hotels to gain the sales edge in a competitive market

Hotel Representation

We support your hotel or brand to reach new source markets and distribution channels by providing sales representation for your property in the Middle East region

Global Hotel Network

Supported by relationships with an extensive database of key Sales and Marketing decision makers in hotels throughout the Middle East, Asia, Europe, Africa and Australia


Hotel Contracting

Let us assist you with our contracting services to negotiate incentive and  tactical hotel rates and offers for your business


Sales Training

Our team of experts specialise in Hotel Sales and Hospitality training programs creating new skills and performance strategies for individuals and teams in hotel sales departments, reservations and guest services


Referral Marketing

A key ingredient of success in Hospitality is referrals and word of mouth advertising. We teach powerful strategies to ensure your team are creating and maximising a successful referral network that impacts your bottom line.

Sales Performance Tools

Emotional Intelligence and effective personal skills are developed by training that includes Psychometric assessment tools and evaluation reporting to identify the key skills and strengths of your team members and maximise their performance.

Leadership & Executive Coaching

Management coaching techniques and strategies that provide the leaders in your business with the edge to excel in life and work.


Bigger Isn’t Always Better

Bigger Isn’t Always Better

So you want to invest in an outlet? I really do enjoy this time of year, what with as there are many exciting and tradeshows and events on that showcase this amazing industry I am so passionate about. I have been fortunate, in the last couple of weeks, to attend and...

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Everyone’s Talking About Investing

Everyone’s Talking About Investing

Everyone’s talking about investing! Well, don't let your emotions cloud good business judgment. I really do enjoy this time of year, as there are many exciting forums, tradeshows and events on that showcase this amazing industry I am so passionate about. I have been...

read more
Good Morning Mr Lobby Lounge

Good Morning Mr Lobby Lounge

Good Morning Mr. Lobby Lounge, This is your wake up call. Those of you that have heard me speak, know that I classify Hotel Food and Beverage outlets into the following  3 separate categories; Core, Destination and Impulse. Recently I have been working with 3, 4 and 5...

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P.O. Box 487177
Al Saaha Offices, Souk Al Bahar,
Burj Khalifa District, Dubai UAE

+971 4 363 9909
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